Who Is Nyc Makeup Owned By
Halsey released her own cosmetics brand, About-Face, earlier this yr.
Halsey confirmed the brand on Instagram in January, explaining that she has done her own makeup for red carpets, performances, and music videos for years at present.
"[Makeup] is i of my greatest loves, but I have always stood firm in the conventionalities that makeup is about feeling absurd — not looking perfect. I have worked tirelessly on this for years with an incredible squad and i hope you feel my DNA all over it. PLUS it'due south vegan and cruelty free," she wrote.
About-Face offers eye shadow, highlighter, lipstick, and more than. Insider's Amanda Krause tested the range in February and loved how the items created assuming looks. She particularly recommended the Paint-It Matte lipsticks, Shadowsticks, and Matte Fluid Heart Paints.
Selena Gomez's brand Rare Beauty hit shelves in September.
Gomez'south latest attempt is Rare Beauty, which is just available on its website or Sephora. Insider's Amanda Krause reviewed every product in the brand's collection, and chosen it "one of the best celebrity collections I've ever tried."
Krause also reported that the brand volition pledge $100 million over the next 10 years to help "increment access to mental-health services, with a focus on underserved communities," and Rare Beauty has pledged 1% of all annual sales to its Rare Impact Fund.
Lauren Conrad announced her makeup brand, Lauren Conrad Beauty, in August.
Conrad has explored many unlike business organization ventures since leaving "The Hills. She's the author of 9 books, both fiction and non-fiction, and runs an entire lifestyle line, LC Lauren Conrad. She also co-founded the off-white trade online marketplace, The Petty Market.
In 2020, she revealed her plans to add another hyphen to her long list of titles: makeup mogul. Conrad posted on Instagram, "I'grand very excited to announce @laurenconradbeauty! This collection has been years in the making, and at present I tin can FINALLY share it with everyone." She added that all products are "make clean, environmentally friendly, ethically sourced, cruelty-free, and vegan."
The unabridged first drove is bachelor to purchase now: liquid highlighter, liquid eyeliner, lipstick, lip and cheek tint, and lip gloss.
Scarlett Johansson is releasing a skincare brand in early 2022.
In June 2021, Johansson announced she is launching the brand with Kate Foster, who previously worked in the beauty partition of Victoria's Secret and at Juicy Couture. It is not still articulate what items they are releasing, and if their focus is makeup or skincare.
"I've been fascinated by the transformative power of beauty since I was a child," Johansson said in a press release announcing the venture. "My female parent instilled in me a passion for self-care from my early on teenage years. Several years agone, I took a step back from my beauty deals with the goal of creating something true to me. The event is a clean, attainable approach to beauty."
Jennifer Lopez also started her own makeup and skincare line, JLo Beauty.
In Baronial, the "Hustlers" star posted a typically cute selfie with the caption, "Sunset glow... #JLoBeauty coming before long," confirming that her brand was on its way after she filed a patent for information technology in December 2019.
JLo Dazzler offers items including heart cream, serum, masks, and tinted moisturizer. Insider's Amanda Krause tested the line for a week and noticed a glow on her skin after using the products, but she besides found some of the items irritated her skin.
Function of Gywneth Paltrow's Goop empire is the dazzler brand, Goop Beauty.
Paltrow founded Goop in 2008 as an email newsletter. Over a decade later, it's become her primary focus, and has led to an e-commerce shop, a podcast, a Netflix reality testify, pop-upwardly shows, wellness summits, and a print mag ... plus, more than a niggling controversy.
While Goop'southward online store sells all types of brands, in that location'southward also the in-firm Goop Beauty brand. It offers face and centre creams, exfoliators, serum, face peels, a confront massage roller, and more than.
Posh Spice herself has her ain beauty and makeup brand, Victoria Beckham Beauty.
Beckham, already a prolific popular star and designer, added makeup and beauty products to her empire in September 2019 with Victoria Beckham Beauty.
The beauty products are, like everything Beckham does, are on the pricier side, with a primer/moisturizer hybrid costing $145 or a $210 serum. However, some of the makeup isn't equally expensive, with $28 eyeliner or a $56 eyeshadow palette.
Millie Bobby Brown launched a skincare and makeup line, Florence by Mills.
Brown announced Florence in August 2019 on Instagram, calling it the dear of her life and revealing that she'd kept it secret for two years.
The brand is named after her great-grandmother, and it offers dozens of products, including masks, confront mist, forehead gel, concealer, and confront wash.
Lady Gaga's beauty brand is called Haus Laboratories.
Gaga fans had been anticipating it for a while, but the "A Star Is Born" actress finally confirmed in 2019 that she was launching a makeup line, Haus Laboratories.
The products are available to ship from its website or Amazon.
Iman created an inclusive makeup line specifically for people of color, Iman Cosmetics.
Inclusion is still an event in the cosmetics manufacture, with plenty of brands all the same getting criticized for not having a wide plenty range of foundation shades.
That'southward why Iman is such a trailblazer in the community. She started Iman Cosmetics back in 1994, and information technology's specifically made for people of color. The brand offers xvi foundation shades, which might not sound like a lot, but when compared to larger lines that dedicate three to four shades towards darker tones, it'south a game changer.
Her line offers much more than foundation though. It substantially has anything y'all could always demand.
Kylie Jenner has seen incredible success with Kylie Cosmetics.
Part of what fabricated Jenner the "youngest self-made billionaire" (a claim that was afterwards reported to exist exaggerated) was Kylie Cosmetics' $360 one thousand thousand valuation.
The most famous part of Jenner's makeup line is, of course, her lip kits, merely Kylie Cosmetics sells more that. The brand also offers eyeshadow, highlighter, eyeliner, and more.
Her sister, Kim Kardashian West, has too gotten into the beauty game with KKW Dazzler.
KKW Beauty is just one of Kardashian West'due south ventures. She too has a fragrance line, Skims solutionwear, and her app.
KKW Beauty offers like products to her sis Kylie's brand, and the two often collaborate with KKW x Kylie limited edition products.
Role of Jessica Alba's multimillion-dollar Honest Company is the makeup and dazzler line.
The Honest Company was founded in 2011 every bit a mode for new parents to get their easily on baby and cleaning products that were completely non-toxic, with products like baby wipes and diapers.
Now, Alba's brand has expanded to include makeup and beauty products. According to its website, some of the bestsellers are its liquid lipsticks, facial oil, liquid eyeliner, and mascara.
Even Meghan Markle's makeup creative person swears by one of Honest's products, the "Magic Lotion," which he told Insider he applies to collarbones, eyelids, and lips.
Flower Dazzler is Drew Barrymore's completely cruelty-free beauty make.
When Barrymore founded Flower Beauty in 2013, information technology was originally but available at Walmart. She told Business Insider in 2016 that she'south "been in a makeup chair since I was 6 years onetime and had the fortune of working with the icons of the beauty industry."
Flower grew even more in 2018 when the brand partnered with Ulta. Now, her cruelty-free line includes makeup products like eyeshadow palettes, mascara, and blush, accessories like brushes, blenders, and makeup bags, and a fragrance line.
Miranda Kerr is the founder and CEO of skincare and dazzler company Kora Organics.
Kerr is one of the most famous models in the world, so her pivot to skincare and beauty isn't a huge stretch.
She founded Kora in 2009 after spending 18 months "studying diet and health psychology" at a university in her native Australia. A decade later, Kora is still going stiff and is now sold in the US at Sephora. The products range from face mists, toners, and serums, to lip tint, to aromatherapy.
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Source: https://www.insider.com/celebrities-with-their-own-beauty-and-makeup-brands
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